DevRelCon 2019
DevRelCon is back in London, and here we are meeting with the brightest minds of DevRel from all around the world.
This year, I’ll delivering a keynote on “Why Corporate DevRel Teams Must Act Like A Startup?” and outlining the success of our advocacy teams around the globe, with a sharp focus on our advocates in Europe.
Building a sustainable relationship with developers based on trust and relevance is the first and most important objective of any successful DevRel strategy. The trust of developers is earned by offering content that is relevant and honest about both the pros and cons of your products and services plus responding quickly to feedback - something that is not always easy to achieve in big corporations.
There are many hurdles along the path for those of us trying to put developers first whilst also trying to satisfy a corporate machine. Hurdles such as the need to operate in agile mode being blocked by internal processes making it difficult to produce the most relevant content and respond to what developers truly demand. Moreover, large corporations regardless of the hierarchy and DevRel teams’ structure, often have multiple influencers and.leadership making it difficult to get decisions made and act on feedback from the field. In this talk, we will explore how one team managed to unshackle themselves form the complexities of a corporate by acting like a startup, being agile, and achieve tremendous results.
Here are the top best practices to make your DevRel approach a success:
Hold your events in developer-friendly locations like co-working spaces like WEWORK or Galvanize, rather than corporate offices.
Make sure your the contents shared with your audience are brand-agnostic and mainly focused on the technology rather than a particular offering.
Be brutally honest about your competitors even if their products and services are far superior to yours.
Make your workshops hands-on with a proper goal and a PoC, rather than blue-sky tech talks.
Make your engagements fun!
